Regenerate toothpaste and toothbrush box

Regenerate is a clinically proven toothpaste to regenerate enamel mineral & reverse tooth enamel erosion process.

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We were asked to design a mailer for journalists containing their new toothbrush and a tube of their toothpaste.

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A premium box was designed to hold the products which was sent out to 100 journalists. The launch was backed-up with press ads in lifestyle magazines.